Final answer:
A company's brand extension reflecting the benefit of doing business with them indicates their reputation and the brand promise. It includes a focus on social marketing, consistent quality, and cohesive advertising to build a strong, positive brand image that ensures customer trust and loyalty.
Step-by-step explanation:
An extension of a company's brand that reflects the benefit of doing business with them can be understood as the company's reputation and the brand promise that customers associate with it.
A strong reputation and recognizable branding like Coca-Cola or Apple's bitten apple symbol could often allow a company to charge a premium because customers are assured of quality and have a positive emotional connection with the brand.
The process of establishing a strong brand and positive reputation includes the use of social marketing, maintaining consistent quality, providing money-back guarantees, and ensuring that all forms of advertising are aligned to present the brand in the best light.
The concept of a flagship species or symbol in social marketing campaigns, such as those used by Pride, plays a significant role in creating an emotional response and drive behavior change.
This approach leverages the principle stated by McKenzie-Mohr that communications must be vivid, personal, and concrete to effectively capture attention and persuade.
Moreover, companies strive for repeat customers and recommendations from consumers, which are achieved by providing quality products and services, thus sustaining an excellent reputation over time.