Final answer:
The product component model consists of different levels that product planners consider, including the physical, design, and commonsense levels.
Step-by-step explanation:
Product Component Model
The product component model is a framework used by product planners to analyze and evaluate the different levels of a product. These levels include the physical level, design level, and commonsense level.
- Physical Level: This level refers to the actual physical components of the product, such as the electronic changes in a computer or the shapes and dimensions of the physical components of a detailed design.
- Design Level: This level focuses on the overall design and functionality of the product. For example, a computer programmer sees the machine as running a program, while a user sees the computer as a tool for word processing or solving equations.
- Commonsense Level: This level represents the perspective of the user or consumer. It considers how the product meets their needs and provides utility or satisfaction. For example, when making consumption decisions, people think about what will make them happiest, what things cost, and what trade-offs they are willing to make.