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Clorox has multiple versions of their products, such as Regular Bleach, Scented Bleach, and Extreme Bleach. This is an example of ______ in a product mix.

User Alexisvt
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Final answer:

Clorox offers multiple versions of their bleach products exemplifying product differentiation within their product mix. This variety caters to different consumer needs by altering attributes like scent and effectiveness.

Step-by-step explanation:

Clorox having multiple versions of their products, such as Regular Bleach, Scented Bleach, and Extreme Bleach, is an example of product differentiation in a product mix. This marketing strategy differentiates the products based on varying attributes, such as scent or potency, catering to diverse consumer needs and preferences. Bleach as a familiar household product typically contains sodium hypochlorite, which serves as a disinfectant or bleaching agent, with its concentration commonly labeled on consumer products to inform about its strength.

User CAbbott
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