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A marketing company is developing a promotional service that I will offer to various clients. The advice includes daily posts on popular social media platforms including information about selected products a map of the clients current location and the date/ time the product is available. What kind of business client could best benefit from this social media strategy?

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Final answer:

Businesses such as food trucks, pop-up shops, event-based vendors, and mobile services can benefit from a social media strategy that provides daily updates on location, availability, and products. The strategy is most effective for time-sensitive and location-based businesses looking to engage with a local, tech-savvy audience.

Step-by-step explanation:

A marketing company developing a promotional service involving daily social media posts can be highly effective for businesses that operate on a time-sensitive and location-based model. Especially food trucks, pop-up shops, event-based vendors, and mobile services like pet grooming or automotive assistance can greatly benefit from this strategy. The ability to update current locations, feature products available at specific times, and engage with a local consumer base can drive up immediate interest and sales. Furthermore, utilizing platforms where the audience is technologically savvy, educated, and likely to engage with a sponsored post or an influencer's recommendation could boost the marketing impact of these businesses.

Companies such as food trucks can leverage social media to post daily specials or new locations, building anticipation and creating a sense of urgency among followers. Pop-up shops and event-based vendors can use these posts to inform potential customers about limited-time offers and exclusive products. Mobile services can inform clients about their proximity and immediate availability, making the service not only convenient but also engaging. In essence, these social media strategies suit businesses whose operational success relies heavily on customer awareness of their real-time location and offerings.

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