Final answer:
Customers could receive multiple benefits from purchasing complementing products, including increased utility and enjoyment, time savings, convenience, and less frustration. Offering bundled products also provides a better price for a set of items, enhancing overall satisfaction.
Step-by-step explanation:
The benefits customers could receive if you offer them complementing products include: a. More utility from initial purchase, b. More enjoyment from initial purchase, c. Time savings, d. More convenience, e. Less frustration, and f. All of the above.
When businesses offer complementing products, the consumer benefits are substantial. For example, complementing products can enhance the utility and enjoyment of the initial purchase by providing a more complete consumer experience. This notion aligns with the law of diminishing marginal utility, where each additional unit of consumption brings less satisfaction than the one before. Complementing products can innovate around this by offering new and diverse options that maintain or increase the utility gained from the initial purchase. Additionally, complementing products create time savings and convenience by streamlining the search and purchase process, and they minimize the potential for frustration by ensuring customers have all they need.
Bundling offerings can also represent a way to deliver added value to customers, allowing them to obtain a set of products or services that work well together at a better price, therefore gaining more overall satisfaction.