Final answer:
The touchscreen display inside the mall is an example of interactive digital signage. It allows customers to access a map of the mall and highlight store locations based on products and services offered.
Step-by-step explanation:
The touchscreen display inside each entrance of the mall is an example of interactive digital signage. It allows customers to access a map of the mall and highlight store locations based on products and services offered. This technology uses a topographical map displayed on a computer monitor to provide a user-friendly interface for customers.
Interactive digital signage is often used by marketers to manipulate shopper's emotions and convey a sense of exclusivity or enhance the perceived value of the products. These displays use engaging terminology and design elements to create a positive shopping experience.