Final answer:
The behavior described is known as corporate social responsibility (CSR), which involves a company's commitment to ethical operations and contributing to society and the environment.
Step-by-step explanation:
The behavior described in the question is known as corporate social responsibility (CSR). CSR refers to a company's commitment to operating in an ethical manner and contributing to the well-being of society and the environment. In this case, the new CEO of the paper company is actively engaging with employees and discussing ways to improve products and reduce negative environmental impacts, which is a demonstration of CSR.