Question

Kanesha works for a company that sells business clothing for woman, online and in select retail stores. She is conducting a SWOT analysis of the online social media plan. Which of the following should she have completed first?

Answer 1

Kanesha should have completed the first step of defining the subject and objectives for the SWOT analysis of the online social media plan.

Step-by-step explanation:

In conducting a SWOT analysis of the online social media plan for her company, Kanesha should have completed the first step of defining the subject and objectives of the analysis.

By clearly defining the purpose of the analysis, Kanesha can identify the specific goals she wants to achieve through the online social media plan. This will help her focus on the relevant strengths, weaknesses, opportunities, and threats associated with the plan.

For example, Kanesha may define her objectives as increasing brand awareness, driving website traffic, and engaging with potential customers. With these objectives in mind, she can then proceed to assess the internal and external factors that may impact the success of the social media plan.