Final answer:
False. Including great customer service as part of the "value" of your product is realistic and essential for business success.
Step-by-step explanation:
False. Including great customer service as a part of the "value" of your product is being realistic. In fact, customer service plays a vital role in creating value for a product. When customers receive excellent service, they are more likely to be satisfied with their purchase and have a positive perception of the product and the brand. This can lead to repeat purchases, positive word-of-mouth, and ultimately, increased sales and business success.
For example, let's say you buy a new smartphone. The product itself may have all the latest features and technology, but if you encounter issues or have questions about how to use it, and the customer service provided by the manufacturer or retailer is unhelpful or nonexistent, your overall experience with the product will be negatively affected. On the other hand, if you receive prompt and knowledgeable support, you will have a better opinion of the product and be more likely to recommend it to others.
Therefore, including great customer service as a part of the value proposition is not only realistic but also essential for building a strong and successful business.