Final answer:
Research and development (R & D) is the business activity that results in improving technology to better meet customer wants and needs.
Step-by-step explanation:
The business activity that results in a business improving its technology to better meet customer wants and needs is research and development (R & D). R & D involves exploring and advancing technology in order to provide improved safety, reliability, and functionality of products and services. It is through R & D that businesses can develop new technology, improve existing technology, and create innovative solutions that address customer demands.