Question

During which stages of the social media strategy planning cycle should you perform social media optimization

(SMO)?

Answer 1

Perform social media optimization (SMO) during the coalescence stage and the mobilization stage.

Step-by-step explanation:

Social media optimization (SMO) should be performed during the coalescence stage and the mobilization stage of the social media strategy planning cycle.

In the coalescence stage, SMO can help in publicizing the issue and getting organized. It allows people to join together and raise awareness of the cause or issue through social media platforms. An example of this is President Obama's 2008 campaign, where social media played a crucial role in organizing volunteers and generating more activity.

In the mobilization stage, SMO can be used to mobilize support and action. This stage involves implementing strategies to engage and motivate people to take part in the cause. Social media provides a powerful tool for reaching a wide audience and encouraging them to participate in the desired actions.