Question

A company noticed a recent spike in online posting about one of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in thenext 3 months. Which value component was missing from the analysis about the spike?

Answer 1

The missing value component in the analysis about the spike in online posting and drop in sales was the evaluation of customer sentiment.

Step-by-step explanation:

The missing value component in the analysis about the spike in online posting and the subsequent drop in sales is the evaluation of customer sentiment. The missing value component in the analysis about the spike in online posting and drop in sales was the evaluation of customer sentiment. The company assumed that the increase in online posting indicated a positive response to their product, leading them to increase paid advertising.

However, the drop in sales suggests that the spike in online posting may have been negative or critical in nature, leading to a decrease in consumer interest and demand. By not evaluating customer sentiment and understanding the nature of the online posting, the company made a misjudgment in their response.