Question

Lea works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

Answer 1

The most effective way to optimize a social media campaign is to identify the target audience, create engaging content, and utilize paid advertising.

Step-by-step explanation:

The most effective way for Lea to optimize her social media campaign is to:

1. Identify her target audience: Lea should research and understand the demographics, interests, and behaviors of her target audience. This will help her tailor her content and messaging to resonate with her followers.
2. Create engaging and valuable content: Lea should focus on creating content that is informative, entertaining, and valuable to her audience. This can include educational resources, behind-the-scenes glimpses, success stories, and exclusive discounts or offers.
3. Utilize paid advertising: Paid advertising can help Lea reach a wider audience and drive more traffic to her sign-up page. She can use targeting options to reach people who are more likely to be interested in her organization and newsletter.