Final answer:
Social media optimization can aid SEO by posting relevant content and keeping profiles updated, which increases visibility and content sharing. Using relevant keywords and maintaining a complete LinkedIn profile are essential techniques.
Step-by-step explanation:
Integrating social media optimization (SMO) techniques into your search engine optimization (SEO) strategy can be highly effective. One technique is to post relevant articles and update your profiles regularly. This keeps your content fresh and invites more user engagement, which can result in your content being shared more widely, increasing your online visibility. Additionally, using relevant keywords in your profile and posts can help these align better with SEO strategies.
Platforms like LinkedIn, often used for professional networking, encourage users to have a complete and up-to-date profile including a clear headshot and relevant keywords that reflect one's professional skills and experiences. This improves your visibility not only within the social network but also boosts your content's discoverability via search engines.