Final answer:
Alice should define her audience's positions in the awareness stage of the social media funnel.
Step-by-step explanation:
Alice should define her audience's positions in the awareness stage of the social media funnel. In this stage, the goal is to make people aware of the online shoe company's latest fashion trends.
Alice can use social media campaigns to reach a wide audience and generate interest. By defining the audience's positions in this stage, Alice can tailor her messaging and content to effectively engage and attract potential customers.