Final answer:
Jovanni should use a slide deck presentation, like PowerPoint, to present the results of the marketing team's social media campaigns. This will allow him to utilize multimedia elements to visualize data and enhance audience understanding, while focusing on key findings and metrics relevant to the company's employees.
Step-by-step explanation:
The most appropriate type of media report for Jovanni, who works on the marketing team for a sporting goods retailer and is preparing to present the results of social media campaigns, is a slide deck presentation, such as PowerPoint. This method allows him to incorporate various multimedia elements like charts, graphs, images, and possibly video clips to effectively communicate and visualize the data from the marketing team's efforts. These visual aids can greatly enhance the understanding and retention of the presented material among audience members at the company-wide meeting. Considering the subject matter, the use of appealing, relevant visuals and concise text summaries will help Jovanni deliver a more dynamic and engaging presentation.
It is important to tailor the presentation to the audience, which is the company's employees, ensuring that the key findings and metrics of the social media campaigns are highlighted. Emphasizing the return on investment, customer engagement levels, and brand awareness generated through these campaigns can demonstrate the effectiveness and value of the marketing team's strategy. Jovanni may also include a brief overview of future marketing directions or improvements based on the gathered data and feedback from the campaigns, to inform and involve his colleagues in the ongoing marketing efforts.