Final answer:
The statement is false as technology is deeply integrated into customer interactions, and customer satisfaction can be greatly influenced by the design and functionality of technology used by businesses.
Step-by-step explanation:
The statement that customers aren't really interested in using technologies in their customer interactions is false. Today, technology plays a significant role in how businesses interact with their customers. Figure 8.7 highlights that people are incredibly reliant on their devices, indicating that technology is embedded in everyday life, including customer-business interactions. When technology fails, it can negatively impact customer experience and, subsequently, sales and revenues.
Additionally, the design of technological interfaces and solutions can significantly influence customer satisfaction. Sometimes, if poor design decisions are made early in the process, it could hinder the development of a solution that effectively meets customer needs, highlighting the importance of thoughtful design in customer-facing technologies.