Final answer:
Agnostic marketing in disruptive innovation involves focusing on creating innovative products that redefine markets, often making traditional marketing irrelevant. Innovative firms that pioneer such disruptions benefit temporarily from high profits. Smartphones, electric cars, and streaming services are prime examples of this principle in action.
Step-by-step explanation:
The principle that pertains to the notion of agnostic marketing in the context of disruptive innovation is not explicitly stated, but it can be inferred that agnostic marketing refers to a strategy where a company is indifferent to pre-existing market conditions or customer expectations, focusing instead on creating new markets through innovative products. An innovative firm disrupts industries by producing products more cheaply or with desirable features that were previously unavailable, carving a temporary edge over competitors for above-normal profits. The relentless pursuit of innovation, as stated by Gregory Lee, the CEO of Samsung, is essential to carving out new possibilities and driving the market forward.
Examples of products that have disrupted their industries include smartphones, which revolutionized not just the telecom industry but also computing and photography; electric cars, which are changing the automotive and energy sectors; and streaming services, which have transformed how we consume media.
A market-oriented economy's continual push for product differentiation through innovation and advertising may be seen as beneficial in creating variety and options for consumers, although the debate remains as to whether the degree of variety and associated costs are optimal.