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Global Source Pvt. Ltd. prefers to set its prices and not follow the prices prevailing in the market to achieve specific goals. This implies that Global Source Pvt. Ltd. views pricing as a(n) _____ of accomplishing marketing objectives.

A) passive instrument
B) active instrument
C) static element
D) constant element
E) fixed activity

User Jeg Bagus
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Final answer:

The subject of this question is Business. Global Source Pvt. Ltd. views pricing as an B) active instrument to accomplish marketing objectives by setting its own prices.

Step-by-step explanation:

The subject of this question is Business. It is asking about the pricing strategy used by Global Source Pvt. Ltd. to achieve specific goals.

Based on the given information, Global Source Pvt. Ltd. prefers to set its prices and not follow the prices prevailing in the market. This indicates that pricing is viewed as a(n) active instrument by Global Source Pvt. Ltd. to accomplish marketing objectives.

By setting its own prices, Global Source Pvt. Ltd. can differentiate itself from competitors, control profit margins, create perceived value, and target specific customer segments.

User Gluecksmelodie
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