Question

R.A. Automobiles has been able to successfully market most of its new inventions in their target markets, because of their focus on niche areas and an efficient and experienced marketing team. The success of R.A. Automobiles in launching most of their inventions is referred to as _____.

A) conversion-ability
B) product penetration
C) diffusion
D) marketization
E) mass-customization

Answer 1

The student's question refers to 'product penetration', which is the process by which a company successfully introduces and markets its products to a target market. R.A. Automobiles achieved this through a combination of focus on niche markets and an experienced marketing team.

Step-by-step explanation:

The success of R.A. Automobiles in launching most of their inventions in their target markets can be referred to as product penetration. Product penetration is the successful introduction and acceptance of a product into a market, a feat that R.A. Automobiles has apparently accomplished due to their focus on niche areas and the efficiency of their seasoned marketing team.

This can be contrasted with early automobile manufacturers in Detroit, which included companies like Ford and General Motors. Entrepreneurs like Ransom Olds and Henry Ford were influential in pioneering mass production techniques that would eventually lead to reliable and inexpensive cars for the mass market, illustrating an early form of marketization and product penetration in the US automobile industry.