Final answer:
E-commerce is a key marketing opportunity that has emerged from technological advancements and globalization. It enables consumers and businesses worldwide to interact in real-time, transforming local and global markets. Digital platforms have become central to the distribution and production of goods in the information economy.
Step-by-step explanation:
E-commerce is one of the significant marketing opportunities made possible by the digital revolution. The development of the internet has dramatically affected how markets are defined, heavily influenced by technology and globalization. Now, consumers can order products from all over the world with ease, which has increased competition for local retail businesses. Similarly, business-to-business (B2B) websites facilitate global interaction between buyers and suppliers, illustrating the power of online marketplaces.
The digitization of goods, such as music and films, exemplifies the shift towards an information economy where physical manufacturing costs are reduced. Industries have adapted by producing and distributing goods digitally. This evolution towards digital platforms and the interactive global market has been a product of advancements in communication technologies and growing internet accessibility. Accordingly, digital commerce has become an essential component of the postindustrial economy, transforming both consumer and business markets.