Question

The marketing team at Ojho Technologies is drafting a plan to convey the benefits of their newly developed software to the users, in their international markets. The marketing team is working on improving the _____ of the product.

A) relative advantage
B) compatibility
C) trialability
D) complexity
E) observability

Answer 1

The marketing team at Ojho Technologies aims to enhance the product's relative advantage by underscoring its benefits and superiority compared to existing alternatives.

Step-by-step explanation:

The marketing team at Ojho Technologies is working on improving the relative advantage of the product. The term 'relative advantage' refers to the degree to which a new product is perceived as better than the existing alternatives by potential adopters. The perception of a product's advantages can be improved through highlighting its benefits, superiority in performance, economic gains, or social prestige associated with its use, which would help Ojho