Final answer:
Technology enhances customer relations by offering more choices, cheaper communication options, and better service quality. It enables both small and large businesses to interact with customers more efficiently and reach broader markets.
Step-by-step explanation:
Technology can help build positive customer relations by offering customers more consumer choice, more cost-effective options like cheaper phone calls, especially for long distances, and by providing better-quality phone service. Advances in technology have led to improvements such as the ability to make calls via microwave transmission, communications satellites, and other wireless technologies, enabling more reliable and widespread connectivity.
Moreover, the development and widespread adoption of data transmission technologies have made communication faster and more affordable, while spin-off technologies like free Internet-based calling and video calling have revolutionized the way customers interact with businesses and each other.
These technological advancements not only enhance customer service but also empower businesses, whether they are small or large, by facilitating a broader reach to customers beyond local geographic boundaries and by managing operations more efficiently across different locations. As such, both consumers and companies benefit from the improved safety, reliability, and functionality that these new technologies bring to their social and professional lives.