Final answer:
The factor influencing product adaptation for Rensil in Kenya is economic requirements, as smaller pack sizes cater to the local market's varying purchasing power. Companies adapt their products to meet local consumer preferences and to remain competitive in the market. E) economic requirements
Step-by-step explanation:
The factor that is influencing product adaptation in the local market for Rensil, which repackaged its washing powder in 20 gram and 50 gram packs in Kenya, is E) economic requirements. This decision is likely based on the economic considerations of the Kenyan market, where consumers may have varying purchasing power compared to consumers in the United Kingdom. Smaller and more affordable pack sizes can make the product accessible to a broader range of consumers who may not be able to afford larger quantities.
Product adaptation in different markets is a common strategy for multinational corporations to cater to local demands and expectations. For instance, consumer preferences for laundry detergents might be based on pricing sensitivity, attributed to economic factors. Additionally, local consumer behavior research, including studies on whether consumers prefer the new brand over existing competitors, can play a significant role in informing packaging and marketing strategies to align with consumer preferences.
Companies also adapt products due to the relentless need to stay competitive by introducing constant improvements. Market dynamics might push companies to regularly innovate or repurpose existing products, as stagnant offerings can lead to lost market share. Therefore, the competitive market landscape also influences product adaptation and availability.