Final answer:
Using insults or 'zingers' does not directly correlate with intelligence or smartness in communication. Effective rhetoric often involves 'showing' not 'telling', using concrete language, and challenging expectations in impactful ways. Satirical poets like Juvenal and Martial utilized insults in their work, but in the context of creativity and effective communication, it is the thoughtfulness and the ability to resonate with the audience that demonstrates intelligence.
Step-by-step explanation:
Using insults or little "zingers" in writing or speech could suggest a level of wit or creativity, but it does not universally reflect someone's intelligence or smartness. In fact, this approach can oftentimes undermine the respect and credibility of the speaker or writer. Such methods can be seen in satirical works, like those of 1st-century poets Juvenal and Martial, whose sharp insults characterized their poetry.
In literature and rhetoric, there is a strong emphasis on the concept of "show, don't tell", which encourages the use of detailed and concrete language to create vivid imagery, rather than simply stating facts or opinions. This engages the reader's senses more effectively than abstract language. Following this advice, one might incorporate direct quotations, as they can provide evidence of a writer's style and intent, which might include humor or satire, rather than simply describing it.
Ultimately, intelligence in communication is often demonstrated through thoughtful articulation and the ability to challenge conventional expectations in rhetorically effective ways. Skilled writers strive to convey their messages in ways that resonate with their audience, which doesn't necessarily involve the use of insults or sarcasm, which might be perceived as juvenile or unprofessional depending on the context.