Final answer:
Consumers who buy products shop based solely on utility.
Step-by-step explanation:
Consumers who buy products, as opposed to services, tend to shop based solely on utility.
Utility refers to the satisfaction or usefulness that a good or service provides to a consumer. When purchasing a product, consumers evaluate the utility they believe they will derive from it. This evaluation is based on their personal preferences, needs, and the information available about the product.