Final answer:
These customers tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them. This behavior can be explained by the concept of impulse buying.
Step-by-step explanation:
These customers tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them. This behavior can be explained by the concept of impulse buying. Impulse buying refers to when a consumer makes a purchase without much deliberation or pre-planning. These customers are often influenced by factors like sales promotions, discounts, or the desire for instant gratification.
For instance, imagine a customer at a grocery store checkout counter seeing a display of candy bars. The customer may decide to buy a candy bar on impulse, even if it was not on their shopping list or something they had planned to purchase. In this case, the customer is making a quick purchase decision for an inexpensive item (candy bar) that is not necessarily of high importance to them.
Impulse buying behavior can also be observed in online shopping, where customers may add items to their cart impulsively and make quick purchase decisions based on factors like limited-time offers or recommendations.