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Customers drive by and see you have a lot of equipment on your lot, therefore we always have equipment and there is no need to create a sense of urgency to reserve.

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Final answer:

The subject of this question is Business, specifically business operations and managing inventory.

Step-by-step explanation:

The subject of this question is Business. In the context of the question, it seems to be referring to a business that has a physical lot where they keep their equipment.

The question mentions that customers drive by and see a lot of equipment on the lot, indicating that the business always has equipment available. This suggests that there is no need to create a sense of urgency to reserve equipment.

Therefore, in the context of the question, the subject is business operations and managing inventory.

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