Question

Companies want to collect information about consumers because they:

a. hope to make friends on social networks.
b. want to advertise more effectively.
c. are searching for potential employees.
d. care about the consumers' best interests.

Answer 1

Companies collect consumer information to advertise more effectively, using platforms social media to integrate user data into advertising to enhance targeting and drive consumerism. While the internet also aids in job searching, the primary intent behind data collection is related to marketing rather than employment scouting.

Step-by-step explanation:

Companies primarily want to collect information about consumers to advertise more effectively. This information allows them to understand consumer behavior, tailor their marketing strategies, and maximize the effectiveness of their advertising campaigns. In the context of social media have evolved from simple networking platforms to elaborate arenas for consumerism, subtly integrating advertising into the user experience by utilizing user data. This not only helps businesses target the right audience but also fosters brand loyalty and encourages online and real-world consumerism.

With the advent of the internet as a tool for communication and commerce, job seekers have also benefited from the ease of access to information about potential employers, making job hunting simpler. However, when companies collect consumer data, it is not primarily for scouting potential employees or nurturing genuine social connections but for enhancing their marketing strategies and securing economic gain.

Answer 2

Companies want to collect information about consumers because they want to advertise more effectively. The correct answer is b.

Step-by-step explanation:

Companies collect information about consumers primarily to enhance their advertising strategies. By gathering data on consumer preferences, behaviors, and demographics, companies can tailor their advertising campaigns to specific target audiences. This allows them to deliver more personalized and relevant advertisements, increasing the likelihood of attracting and retaining customers.

Effective data collection aids in understanding consumer needs and desires, enabling businesses to fine-tune their marketing approaches, allocate resources efficiently, and ultimately drive sales.

While some companies might aim to build relationships with consumers or consider their best interests, the primary motive behind collecting consumer information is to optimize advertising efforts and improve overall business performance by catering to the needs of their target market. Therefore, the correct answer is b.