Final answer:
The statement is false; while a consumer decision tree helps with understanding decision processes for segmentation, there are other methods to segment a category at the item level without it.
Step-by-step explanation:
The statement "Without a consumer decision tree, the category cannot be segmented at item level" is False.
A consumer decision tree (CDT) is a tool used in category management to understand how consumers make decisions within a category.
However, there are other ways to segment a category at the item level such as demographic segmentation, psychographic segmentation, and behavioral segmentation. The presence of a CDT facilitates more tailored segmentation based on decision-making processes, but it is not an absolute requirement for item-level segmentation.
The statement is False.
A consumer decision tree is a tool used to segment a category at the item level. It is a graphical representation of the decision-making process that consumers go through when making a purchasing decision.
By analyzing the decision tree, marketers can identify different segments and tailor their marketing strategies accordingly. Without a consumer decision tree, it becomes difficult to effectively segment the category at the item level and understand the specific needs and preferences of different consumer segments.