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Display, pricing, and promotion usually create an increase in sales versus if the product was NOT given one of these conditions. What is this increase in sales called?

A) Sales Boost
B) Promotion Uplift
C) Price Surge
D) Display Elevation

1 Answer

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Final answer:

The increase in sales due to display, pricing, and promotion is called Promotion Uplift. It results from strategies that make a product more appealing or noticeable to consumers, directly impacting a firm's profits by increasing demand or making demand more inelastic.

Step-by-step explanation:

The increase in sales resulting from display, pricing, and promotion is known as Promotion Uplift. This term refers to the higher number of sales a product or service experiences as a consequence of marketing strategies that can include improved visibility through displays, strategic pricing, or promotions that incentivize consumers to make a purchase. In economic terms, these efforts can either shift a firm's perceived demand curve to the right, indicating an increase in demand, or make the curve steeper, suggesting a more inelastic demand. In either scenario, this can result in the firm being able to sell more units and/or at a higher price, thus boosting profits.In conclusion, the main answer to what the increase in sales is called when a product is given better display, pricing, or promotion is Promotion Uplift (Option B). Such strategies are essential for a firm in a monopolistic competition environment to distinguish its products from competitors and to gain an advantage in the marketplace.

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