Question

Which data source can be misleading, as it can be reflective of a "one-time store check of a product's price, promotional activity, placement and availability"?

A) Market Research
B) Retailer POS Data
C) Consumer Surveys
D) Social Media Data

Answer 1

Retailer POS Data can be misleading as it reflects specific instances and may not represent market trends or customer behavior.

Step-by-step explanation:

The data source that can be misleading, as it can be reflective of a 'one-time store check of a product's price, promotional activity, placement and availability' is Retailer POS Data. This refers to the data collected and recorded by retailers at the point of sale, including information about the price of a product, any promotions or discounts offered, where the product was placed within the store, and its availability. While this data can provide insights into specific instances, it may not accurately represent overall market trends or customer behavior.