Question

In which phase of the category management process are strategies assigned to a category?

A) Market Assessment
B) Category Assessment
C) Category Planning
D) Category Execution

Answer 1

Strategies are assigned to a category in the Category Planning phase of the category management process.

Step-by-step explanation:

In the category management process, the phase in which strategies are assigned to a category is the Category Planning phase. This phase involves developing a plan for the category, including setting goals, determining assortment, pricing, and promotion strategies, and identifying key performance indicators. The category plan is created based on the insights and analysis gained from the previous phases, namely the market assessment and category assessment.