Question

Which of the following answers presents the original category management 8 step process defined by the joint industry in the correct sequence?

A) Assessment, Strategy Development, Category Roles, Category Assessment, Tactics, Plan Implementation, Measurement, Review
B) Category Roles, Category Assessment, Assessment, Strategy Development, Plan Implementation, Tactics, Measurement, Review
C) Strategy Development, Assessment, Category Assessment, Category Roles, Tactics, Plan Implementation, Review, Measurement
D) Assessment, Category Roles, Strategy Development, Category Assessment, Tactics, Plan Implementation, Review, Measurement

Answer 1

The correct sequence for the original category management 8-step process is Assessment, Category Roles, Strategy Development, Category Assessment, Tactics, Plan Implementation, Review, Measurement. Each step plays a crucial role in achieving effective category management. Option D is correct.

Step-by-step explanation:

The correct sequence of the original category management 8-step process, defined by the joint industry, is D) Assessment, Category Roles, Strategy Development, Category Assessment, Tactics, Plan Implementation, Review, Measurement.

Each step in this process is important for effective category management:

1. Assessment: Evaluating the current state of the category and identifying opportunities for improvement.
2. Category Roles: Defining the role of each category within the overall business strategy.
3. Strategy Development: Creating a plan to achieve the category objectives.
4. Category Assessment: Analyzing the performance of the category based on pre-defined metrics.
5. Tactics: Implementing specific actions or initiatives to enhance category performance.
6. Plan Implementation: Executing the strategies and tactics developed in earlier steps.
7. Review: Evaluating the effectiveness of the implemented plan and making necessary adjustments.
8. Measurement: Tracking the performance of the category against the set objectives and metrics.

This systematic approach helps businesses optimize their category management practices and drive desired outcomes.