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Category definitions determine which groups of products belong together based on consumer needs. Which of the following questions is LEAST likely to determine which products should be grouped together?

A) What are the common consumer preferences for these products?
B) How do these products perform in the market?
C) Which products, when co-merchandised together, build incremental sales?
D) What is the color of the packaging for these products?

1 Answer

7 votes

Final answer:

The question about the color of product packaging is the least relevant when determining how to group products, which should be based on utilitarian factors rather than aesthetic ones like packaging color.

Step-by-step explanation:

When categorizing products, the question "What is the color of the packaging for these products?" is the least likely to determine which products should be grouped together. Categories are typically determined based on consumer needs, utility, and the aspects of the products that address those needs, rather than superficial attributes like packaging color.

When grouping products, more pertinent considerations include functionality, usage, ingredients, and consumer preferences. For example, in a grocery store, foods are grouped based on type (e.g., fruits, vegetables, grains) rather than the color of their packaging, to facilitate ease of shopping and meal planning.

An activity that looks at the materials of food products, through the examination of labels and ingredients, can assist in understanding how to classify items based on their content. Similarly, understanding the concept of differentiated products is essential in recognizing how varied characteristics such as style, flavor, and location contribute to product differentiation in a market that could otherwise be perfectly competitive.

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