Answer:
The average number of people a customer will tell about bad customer service isn't fixed and can vary. The commonly cited range is roughly 15 to 20 people, influenced by individual behavior and the situation's context.
Step-by-step explanation:
Understanding customer behavior is crucial for businesses, particularly when it comes to the spread of feedback after an experience of bad customer service. There is a concept within business and marketing known as the Service Recovery Paradox, which implies that a customer who has a bad experience handled well by a company may end up more satisfied than if nothing had gone wrong. However, there isn't a definitive number for how many people a customer will tell about a bad customer service experience, as this can vary greatly based on individual behavior and the severity of the experience.
Considering a random sample of 80 customers who exceed their basic cell phone contract allowance, we can infer that the business in question may be evaluating their customer service practices. They might be tallying the number and nature of complaints to improve their service recovery strategies. Nevertheless, statistical averages and customer behavior studies often suggest that people are more likely to share negative experiences with more people compared to positive ones. It's frequently cited that on average, a person will tell approximately 15 to 20 others about a bad experience, but this figure can fluctuate.