Final answer:
Going above and beyond customer expectations and adding a special touch is known as providing exceptional customer service, which aims at creating a memorable experience that fosters customer loyalty.
Step-by-step explanation:
Exceeding the customer expectations by going the extra mile and adding that special touch is often referred to as providing exceptional customer service. This can involve a variety of actions, such as offering personalized attention, providing unexpected extras, or handling issues promptly and with a positive attitude. The goal of this approach is to create a memorable experience that not only satisfies the customer but also fosters loyalty and positive word-of-mouth.