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According to Jmaes F. Engel, Roger D Blackwell and Paul W. Miniard in Customer Behavior,psycological process.

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Final answer:

The subject of this question is Social Studies. It discusses different views on human behavior and references psychologists' research. The question falls under the topic of understanding human behavior and psychological perspectives.

Step-by-step explanation:

The subject of this question is Social Studies. The question is discussing the different views on human behavior and the reasons behind it. It references several psychologists and their research on behavior-related processes.

One view mentioned is that of operant conditioning, where psychologists believe that all human behavior can be explained by basic physical factors. Another view mentioned is that of behavioral economists, who try to describe and explain systematic behavior that was previously dismissed as irrational. The question raises the possibility of deeper underlying reasons for seemingly irrational behavior.

Overall, the question falls under the topic of understanding human behavior and the various psychological perspectives on it.

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