Final answer:
Estheticians must believe in the products they are selling as it increases customer trust and enhances the authenticity of their recommendations. The transformation of societal views on makeup from the early 20th century, where the beauty industry's marketing removed the stigma from cosmetics, has made estheticians key players in the continued expansion of the industry.
Step-by-step explanation:
The importance of an esthetician believing in the products they are selling is rooted in the early 20th century when the beauty industry began to flourish. Marketing strategies shifted perceptions and increased demand for cosmetic products, eliminating the negative stigma associated with makeup. Estheticians, as front-line representatives of the beauty industry, play a critical role in influencing purchasing decisions. Their belief in the products ensures an authentic customer interaction, which can enhance trust and confidence in the products being sold. This genuine belief is essential, given the intimate nature of skincare, where customers are looking for results and must trust the recommendations provided by professionals in the field.
During the 1930s, it was recognized that the potential market for cosmetics extended beyond current consumer spending. This was based on the premise that "The average American woman has sixteen square feet of skin," which indicated vast opportunities for selling skincare products. By creating new fashions and convincing consumers of their necessity, the beauty industry successfully expanded its market. The historical context of women carrying beauty products in their purses, complete with mirrors by the 1920s, demonstrates how deeply ingrained cosmetics had become in everyday life. Estheticians today continue that legacy of promoting beauty and wellness by recommending products that align with modern standards and client expectations.