Question

1. Differentiation (what makes a brand stand out)

2. Relevance (how consumers feel the brand meets their needs)
3. Knowledge (how much consumers know about a brand)
4. Esteem (how highly consumers regard and respect the brand)

Answer 1

Product differentiation refers to the process of making a product stand out from its competitors through unique features, reputation, and intangible aspects. Advertising also influences consumer preferences.

Step-by-step explanation:

Product differentiation refers to the process of making a product stand out from its competitors. It can be achieved through various means such as offering unique physical features, providing exceptional services, building a strong reputation, or creating intangible aspects that appeal to consumers. Intangible aspects can include promises like a guarantee of satisfaction or money back, a reputation for high quality, or free delivery services. Advertising also plays a crucial role in shaping consumer preferences and perceptions.