Final answer:
The question relates to business strategies used to attract and assure customers, often through practices like offering money-back guarantees and manipulative marketing to influence purchasing decisions.
Step-by-step explanation:
The subject matter here is related to strategies that businesses employ to attract customers, communicate brand positioning, and ultimately close a sale which may involve offering a money-back guarantee as a promise of quality. This is especially relevant for online and mail-order sales where the customer cannot directly interact with the product. The ability to influence a buyer's decision, manipulate emotions for status enhancement, and address the imperfect information that can cause buyer's remorse are all crucial aspects of a successful sales strategy.