Final answer:
The question pertains to creating a unique selling proposition (USP) that forms the foundation of a product's marketing story, underscoring its special attributes and differentiating it from competitors. Physical aspects, location advantages, and brand recognition like Apple's 'bitten apple' are vital in crafting this narrative.
Step-by-step explanation:
The question refers to the creation of a unique selling proposition (USP) of a product which is essentially the basis upon which a marketing story can be crafted to highlight a product's special qualities. The USP differentiates a product from its competitors through distinctive traits. For instance, a patented invention has exclusive rights that prevent others from copying, hence providing a strong base for a USP. On the other hand, a popular but easily copied restaurant recipe represents a challenge in creating an enduring USP due to the ease with which the recipe can be replicated by competitors.
Physical aspects of a product, such as an unbreakable bottle or a nonstick surface, are typical examples of attributes used to build a product's story. Additionally, a firm's location, such as a gas station at a busy intersection or being close to a significant demand source like an automobile manufacturer, can contribute to a product's distinctive story by highlighting convenience and accessibility. These elements form the crux of social marketing where a company creates a narrative around its product to evoke an emotional response and secure consumer loyalty. A well-known example is Apple Computer's recognizable 'bitten apple' logo which has become a globally recognized symbol of innovation and quality.