Final answer:
The statement is false; customers are more likely to remember the peak and the end of an experience, known as the peak-end rule.
Step-by-step explanation:
The statement that customers tend to remember the beginning of an interaction, not the end, is actually false. According to the peak-end rule, customers are more likely to remember the most intense point (the peak) and the end of an experience (the end).
This concept underscores the importance of strong endings in customer interactions. For example, in a restaurant, even if the meal was excellent, poor service while paying the bill could significantly tarnish the overall experience.
Likewise, if the end is remarkably positive, it can enhance customers' perceptions and increase the likelihood of them returning or recommending the business to others.
The statement that customers tend to remember the beginning of an interaction, not the end, is false.
This concept is known as the primacy effect, which suggests that people have a better memory for information that is presented at the beginning of a sequence.
However, it does not mean that people do not remember the end of an interaction. The recency effect also plays a role, which suggests that people have a better memory for information that is presented at the end of a sequence.
For example, if a customer has a positive experience at the end of their interaction with a store employee, they are more likely to remember that positive experience compared to the earlier parts of the interaction.