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A company that spends energy and effort on satisfying internal and external customers by first identifying customer needs, then establishing polices, procedures, and managment and reward systems to support excellence in service delivery.

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Final answer:

Customer service management is the practice of satisfying internal and external customers by identifying their needs and establishing policies, procedures, and management systems to support excellence in service delivery.

Step-by-step explanation:

A company that spends energy and effort on satisfying internal and external customers by first identifying customer needs, then establishing policies, procedures, and management and reward systems to support excellence in service delivery is practicing customer service management or customer relationship management (CRM).

Customer service management involves understanding the needs of both internal and external customers, and implementing strategies and systems to meet those needs effectively. This approach helps companies build strong relationships with their customers, increase customer satisfaction, and ultimately drive business success.

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