Final answer:
To find the percentage of people who did not like either product, subtract the percentage of people who liked both products from the total percentage of people who liked either product.
Step-by-step explanation:
To find the percentage of people who did not like either product, we need to subtract the percentage of people who liked both products from the total percentage of people who liked either product. Let's calculate:
Percentage of people who liked product A = 60%
Percentage of people who liked product B = 45%
Percentage of people who liked both products = 15%
Percentage of people who liked either product = Percentage of people who liked product A + Percentage of people who liked product B - Percentage of people who liked both products
= 60% + 45% - 15%
= 90%
Now, to find the percentage of people who did not like either product, we subtract this percentage from 100%:
Percentage of people who did not like either product = 100% - 90% = 10%
Therefore, the correct option is Option 4: 10%.