The editorial department is responsible for creating all non-advertising content in a magazine. Other departments like advertising, circulation, and production handle different aspects such as ad sales, distribution, and physical creation, respectively.
The editorial department is responsible for providing all the content for a magazine, excluding advertisements. This includes writing articles, essays, features, and other textual content that you would find in a publication. The editorial team works closely with contributors, such as writers and photographers, to produce compelling and informative content that aligns with the magazine's vision and audience interests.
Contrastingly, the advertising department handles ad space sales and the design of advertisements, the circulation department manages distribution and subscription services, and the production department takes care of the physical creation of the magazine, including layout, printing, and quality control.
So, for a magazine, it is the editorial department that's tasked with all the non-advertising content creation, playing a critical role in defining the voice and substance of the magazine.