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The success of TV Guide underscored the power of _________.

A. television
B. advertising
C. niche marketing
D. digitalization

User Wltrup
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Final answer:

The success of TV Guide underscores the power of television as a significant advertising platform, evolving right from single sponsor programs to specialized channel advertising, thereby connecting companies with diverse consumer markets effectively.

Step-by-step explanation:

The success of TV Guide underscored the power of television. Television has not only evolved as a medium delivering entertainment and news but also as an efficient and substantial platform for advertising. With virtually every U.S. household owning at least one TV and a high volume of cumulative viewing hours, television advertising became a highly functional way to meet market demographics right where they live. Networks and advertisers gather sophisticated data on viewership to target ads exceptionally well, which is apparent whether you're watching children's programming or specialized content on any number of cable channels.

Throughout history, television's role has grown from just a medium for programs to a symbol of popular culture, with advertising enhancing its influence significantly. It transformed into a space where cultural values and consumerism were transmitted hand-in-hand. From print to graphic images, recognizable brand logos, and the advent of commercial breaks during the heydays of network television, to the specialized channels catering to specific audiences introduced by cable TV, the industry has shown that television advertising is indeed a powerhouse in connecting companies with consumers.

User Bmelnychuk
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