Question

The last segmentation variable you need to consider is income. You could target consumers with high incomes (greater than $100,000) or medium incomes (between $40,000 and $99,999). Sauber eliminated consumers with incomes less than $40,000 from consideration because not enough of these consumers have the ability to purchase their own laundry machines.

Select an option from the choices below.
A. Medium income

B. High income

Answer 1

The last segmentation variable to consider is income. Sauber should target consumers with medium incomes (between $40,000 and $99,999).

Step-by-step explanation:

The last segmentation variable to consider is income. Sauber should target consumers with medium incomes (between $40,000 and $99,999). They should not target consumers with high incomes (greater than $100,000) because those consumers are less likely to let price increases affect their purchasing decisions. Sauber eliminated consumers with incomes less than $40,000 from consideration because they do not have the ability to purchase their own laundry machines.