Question

Everyone at Sauber is now in agreement that consumers who are time-pressed are the best target market for the All-in-One washer-dryer. Therefore, the target market for the washer-dryer combo is a busy, small-household, high-income consumer who lives in an apartment.

In order to promote the All-in-One washer-dryer to this target, you need to decide how to distinguish it from its competitors. What is a good number of key product differences to promote? There may be more than one good choice here.

Select an option from the choices below.
A. Three

B. One

C. Two (One of the best choices)

Answer 1

Promoting three key product differences is an effective marketing strategy for the Sauber All-in-One washer-dryer, targeting busy, high-income consumers living in apartments. These differentiators could include space-saving design, time efficiency, and energy-efficient operation. Correct answer is A) Three.

Step-by-step explanation:

When promoting the Sauber All-in-One washer-dryer to a target market of time-pressed, apartment-living, high-income consumers, it is advisable to focus on a small number of key differentiators. Experience in marketing suggests that highlighting three key product differences can be effective. This strategy allows potential customers to easily remember the advantages of the product without becoming overwhelmed by too much information. These differentiators could focus on the unique benefits that are directly relevant to the target market's lifestyle, such as space-saving design, time efficiency, and cost-effectiveness in the long run.

For example, the All-in-One washer-dryer might be distinguishable based on its ability to save space in small apartments, its quick wash-and-dry cycles for busy individuals, and its energy-efficient operation that appeals to the environmentally conscious, high-income consumer. By promoting these three core benefits, Sauber could effectively communicate the value proposition of its washer-dryer combo, differentiating it from its competitors in the market. So, Correct answer is A) Three.