Question

Keeping the target market and competition in mind, what is the best way to position the Sauder washer-dryer in the marketplace? Laundry appliance consumers seek a number of attributes from the product. Fortunately, you just received data from a recent consumer survey identifying cleaning ability, price, and machine size as the three most important attributes to consumers.

Select a positioning statement that you feel captures Sauber's differential advantage most accurately.

Select an option from the choices below.

A. Sauber All-In-One: Small machine, small price.

B. Sauber All-In-One: Cleanest clothes, high price.

C. Sauber All-In-One: Cleanest clothes, small machine.

Answer 1

The best way to position the Sauder washer-dryer is to focus on its differential advantage based on the attributes of cleaning ability, price, and machine size, with option C capturing this advantage most accurately.

Step-by-step explanation:

The best way to position the Sauder washer-dryer in the marketplace, considering the target market and competition, is to focus on its differential advantage based on the three most important attributes to consumers: cleaning ability, price, and machine size. Option C, 'Sauber All-In-One: Cleanest clothes, small machine,' captures this differential advantage most accurately. By highlighting the product's superior cleaning ability and small machine size, the positioning statement resonates with consumers who prioritize cleanliness and convenience.

Considering the consumer survey indicating cleaning ability, price, and machine size as key factors, the optimal positioning for the Sauder washer-dryer would be option C: "Sauber All-In-One: Cleanest clothes, small machine." This statement strategically aligns with the consumers' priorities, highlighting the product's superior cleaning performance while emphasizing its compact size.

In a market where efficiency and effectiveness are paramount, this positioning leverages Sauder's differential advantage by addressing the top attributes valued by consumers. It caters to the demand for cleanliness without compromising on the convenience of a smaller machine, aligning perfectly with consumer preferences and potentially outshining competitors in the laundry appliance sector.